Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and its Stakeholders

Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and its Stakeholders

Description

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

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Details

Author(s)
Matthew W. Ragas, E. Ronald Culp
Format
Paperback | 211 pages
Dimensions
140 x 216 x 13.46mm | 302g
Publication date
17 Dec 2014
Publisher
Palgrave MacMillan
Publication City/Country
Basingstoke, United Kingdom
Language
English
Edition Statement
1st ed. 2014
Illustrations note
XX, 211 p.
ISBN10
1349481882
ISBN13
9781349481880
Bestsellers rank
1,265,488