100 Best TV Commercials: and Why They Worked

100 Best TV Commercials: and Why They Worked

Description

The hundred commercials in this book are brilliant. They were selected by a team of experts at the Leo Burnett Company, creators of Tony the Tiger and the Maytag Repairman, in collaboration with dozens of advertising pros from around the globe and throughout the industry.Bernice Kanner, whose "On Madison Avenue" column in New York magazine was required reading for more than a decade, has taken each of these small masterpieces and analyzed what made them work, why they so successfully moved us, and how they broke through the clutter to become a part of the cultural landscape.

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Details

Author(s)
Bernice Kanner
Format
Hardback | 272 pages
Dimensions
200.66 x 256.54 x 20.32mm | 952.54g
Publication date
30 Jun 1999
Publisher
TIMES BOOKS
Publication City/Country
Westminster, United States
Language
English
ISBN10
0812929950
ISBN13
9780812929959