An Implementation of the Lead User Market Research Method in a Low Tech Product Area : Pipe Hangers: February 1991 (Classic Reprint)

An Implementation of the Lead User Market Research Method in a Low Tech Product Area : Pipe Hangers: February 1991 (Classic Reprint)

Description

Excerpt from An Implementation of the Lead User Market Research Method in a "Low Tech" Product Area: Pipe Hangers: February 1991 Implementations of the lead user method reported on to date have focused on product areas where many users could be expected to have a high level of technical training and skill. Thus, Urban and von Hippel (1988) report on the development of product concepts for process equipment used in the electronics industry, and Bailetti (1990) reports an application in advanced telecommunications products. But many products, even technically sophisticated ones, do n_ot require technical sophistication on the part of their users for example, very little technological understanding is required to operate a microwave oven. And under such circumstances it is quite possible that many or all users of a given product type are not technically skilled. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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Details

Author(s)
Cornelius Herstatt
Format
Hardback | 30 pages
Dimensions
152 x 229 x 6mm | 200g
Publication date
04 Aug 2018
Publisher
Forgotten Books
Language
English
Illustrations note
4 Illustrations; Illustrations, black and white
ISBN10
0666100934
ISBN13
9780666100931